Covance

Marketing Communications Project Manager

Job Location(s) US-WI-Madison | US-IN-Indianapolis
Job Number
2017-16333
Job Category
Marketing
Position Type
Full-Time

Job Overview

To provide strategic communications support for assigned service lines.

 

  • Project manage a variety of marketing communication campaigns across multiple service lines on time and within budget to marketing objectives:
  • Analyze customer requirements and competitive positioning to determine points of differentiation
  • Work with Marketing Managers/Directors, Subject Matter Experts (SMEs) and customers to:
    • Develop messaging platform
    • Develop communications strategy, tactics and timing
    • Draft content and finalize for accuracy and messaging strength
    • Determine success metrics
    • Map campaign and report on campaign progress
  • Understand marketing principles and the relationship between business/marketing strategies and tactical activities
  • Apply targeting and segmentation principles to develop effective service line messages.
  • Edit content for service line collateral, presentations, websites and other customer communications.
  • Attend scientific meetings, trade shows and symposia to compare competitor messaging, communications vehicles and speak with clients to better understand their needs.
  • Lead and direct photo/video shoots.
  • Perform other related duties as assigned.

Education/Qualifications

Minimum Required:

  • Bachelor’s degree in marketing, journalism or communications.

Experience

Minimum Required:

  • 8-10 years related experience.
  • Extensive project management experience.
  • Ability to prioritize and balance workload to meet aggressive deadlines.
  • Outstanding editorial skills.
  • Ability to work with colleagues at all levels of the organization.
  • Proficiency in Microsoft Office XP Suite and working knowledge of Adobe design products
  • Ability to manage projects across business units or sites.
  • Demonstrated skill in message development.
  • Knowledge of communications, production, terminology, strategies.

 

Preferred

  • Excellent understanding of scientific principles.
  • Technical/scientific editing skills. 
  • Working knowledge of Marketing Automation platforms and CRMs


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