• Downstream Marketing Manager

    Job Location(s) US-WI-Madison
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  • Job Overview

    Essential Job Duties:

    Manage downstream events marketing team and act as a strong individual contributor:

    • Understand marketing principles and the relationship between business/marketing strategies and tactical activities
    • Manage events & events team: Provide project management and logistical coordination for conferences and events.
      • Work with Marketing leadership, business areas and scientific leaders to create, publish and manage a calendar of key conferences and events aligned to company identified therapeutic, functional, and geographic goals.
        • Provide knowledge and advice regarding the strategic and tactical implementation of client-facing conferences, symposia and events to meet marketing objectives
      • Utilize metrics to report out results and recommend future actions
      • Develop and implement processes to enable successful, transparent and repeatable programs utilizing metrics as baseline
      • Attend scientific meetings, trade shows and symposia, as needed, to compare competitor messaging, communications vehicles and speak with clients to better understand their needs and make recommendations re: optimization of future events
    • Work with upstream marketing managers, business leaders and Subject Matter Experts (SMEs) to:
      • Create and execute marketing campaigns utilizing marketing automation system - on time and within budget
      • Develop messaging platform (segment specific inclusive of differentiation)
      • Develop communications strategy, tactics and timing
      • Draft content and finalize for accuracy and messaging strength
      • Determine success metrics
      • Map campaign and report on campaign progress
    • Develop optimal outsourcing strategies to meet timelines and budgets and manage external vendors and contractors as appropriate. Assess resource needs, skills, and capacity. Identify / negotiate with vendors to fill skill/capacity gaps
    • Establish and track department metrics for event impact, online experience impact, and executional ROI, helping to establish best practices, improved value delivery, and data-driven leadership decisions.
    • Must be a self-starter and able to follow through
    • Perform other related duties as assigned.  8-10 years related experience.Ability to prioritize and balance workload to meet aggressive deadlines
    • Outstanding writing/editorial skillsProficiency in Microsoft Office SuiteDemonstrated skill in message development
    • Experience with analytics and top social media channelsExperience managing small team


    • Technical/scientific editing skills

    Education/Qualification/Certifications and Licenses

    • CTSM certification or equivalent is a plus



    • Bachelor’s degree or advanced degree in marketing, journalism or communications




    • Experience creating content for the web and growing a social media audience
    • Excellent understanding of scientific principles
    • Experience with event management
    • Knowledge of communications, production, terminology, strategies
    • Working knowledge of Marketing Automation platforms and CRMs
    • Ability to work with colleagues at all levels of the organization
    • Outstanding communication skills
    • Extensive project management experience


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